Research & Inspiration

When searching for inspiration and reference photos, I kept in mind that the primary audience of WolfeDen were motivated individuals my age (high school and college students) interested in the metaverse space. Thus, I searched for styles popular within my age group: polygonal and color block shading, bright and high-contrasting neon colors, simplistic, modern tech, etc.

I decided to go for a stylized wolf and moon pictorial mark with a limited, but high-contrasting color palette, and began iterating in the next stage.

Ideation

Concepts that I wanted to experiment with were a moon and profile of a wolf pictorial mark, and a more simplified vector rendition of a face-forward wolf head. Initially, the design featured the moon as a huge part of the logo, however as I went forward with more drafts, it became more of a secondary detail, with the primary focus being to make the wolf head the most noticeable and recognizable.

I presented both deviations (the profile wolf and the face-forward wolf) to the client, and both of us discussed and came into agreement that the face-forward wolf was best fitting. WolfeDen’s brand needed a more aggressive “cutting-edge” feel, and with its soft gradient and pastel scheme, the profile wolf design was thus eliminated.

Drafts

With a chosen logo concept, I started to narrow down the color scheme options and come up with a lettermark logo option. Towards the end of the process, the client wished for a multicolored logo, and such was created (one with the multicolor masked within the vector, and one with the multicolor featured in the background of the frame). To keep the two-tone theme, I experimented with opacities of white and settled on a final product.